Dear Practitioners, I’m contacting you again today because I just got word from a member of my insider’s club that if the AAAOM does not send our letters to our representatives instead of our senators (as they are doing now) the Federal acupuncture Coverage Act doesn’t stand a chance. I first learned of this important […]
My Son Takes Me Fishing On Father’s Day
On Father’s Day I got the best gift you could give a fisherman. Deep sea fishing in the Florida Keys. It just doesn’t get any better than that. This is the view from the dock as we headed out early in the morning. You could see the ocean was flat and it was a gorgeous […]
Acupuncture Websites – CONVERSION is King
Dear Practitioner, Did you know there’s a simple formula for getting quantifiable results from your online marketing efforts? The formula is TRAFFIC + CONVERSION = PROFIT. You must have traffic (visitors) coming to your web site in order to convert (sell) a percentage of them into booking an appointment with you. This is how you […]
Marketing Acupuncture – The Power of Testimonials
Did you know that what people say about you is 10 times more believable than anything you can say about yourself? It’s true… That’s the power of TESTIMONIALS. Testimonials carry a lot of weight because you’re not the one tooting your own horn. Instead you have a third party telling the world how great an […]
You Are Awesome!
Validation is one of the most powerful things we have at our disposal to impact a person’s life in a meaningful way. I think at some point or another, we all have experienced the feeling of liberation that comes from truly being validated. Feeling validated comes in different forms. At times validation for me has […]
You Can’t Fix Your Marketing Until You Know What You’re Doing Wrong and Why.
What is Branding or “Image Advertising” and Why You Should Stay Away From it. If you watch the TV commercials you might think you have a good idea on how to market your practice. But the fact is you should never advertise like the big companies do because you don’t have the kind of money […]
Acupuncture Marketing 2009
If there was ever a better time for practitioners to get serious about marketing their acupuncture “business” is now. Yes, I know the economy is in the dumps. I’m not going to stick my head in the sand and pretend we’re not facing some nasty times. But at the same time I refuse to participate […]
