If you want to catch fish consistently every time you go fishing, you have to know a thing or two about fishing.
Marketing is no different.
Sword fishing off the Florida Keys.
You gas up the boat, buy some bait, grab a few snacks and pack the cooler with beer. You launch the boat in the water and take off to the fishing spot you like because it’s not too far from shore.
You sit there for a few hours, but all you catch are a couple of small grunts. You start wondering whether all the preparation and work putting the boat in the water is worth it. As you take a deep breath, you look way out over the horizon and you see a bunch of boats. They look tiny from where you’re anchored, so you figure they must be at least 10 – or even 15 miles away.
You suddenly realize that’s the spot your buddy told you about where the pros catch fish all the time. The problem is you’re a bit apprehensive about going all the way out there. You love to “catch fish” but you’re not to sure about going out so far into waters you haven’t navigated before. You’ve heard the current is stronger outside the reef and you need a longer anchor line because it’s deeper too.
Since it’s a nice day, you grab a beer and muster the courage to give it a try, so you hit the throttle and take off.
As you get closer to the fishing spot, those tiny boats you saw earlier now look bigger. Before you know it, you are way out there where you can barely see the shore line. But heck, it’s a nice day and you’re determined to try your luck in these new waters.
You don’t have enough anchor line to reach the bottom, so you choose a spot, turn off the motor and you start drifting with the current. You cast your line in the water and in under 10 minutes you get a nice tug on the other
end. You yank the rod to set the hook and you find yourself fighting a nice fish. After a good back and forth struggle, you bring up this nice, fat red snapper and land it in the boat – and suddenly you break into a silly laugh because you can’t believe you’re finally killing it out there.
If you want to catch fish consistently every time you go fishing, you have to know a thing or two about fishing. Marketing is no different.
You try again and 20 minutes later you find yourself fighting another nice one. As you drift by the other boats that are anchored, you notice the fishermen are catching twice as many fish. So you start paying close attention and you notice these fishermen are chumming the waters. You can also see that most of the boats catching fish, are using live bait instead of the frozen squid you fish with. Your curiosity is killing you, so you grab your binoculars to zero in on one of the boats and you see these pros are using #2 long shank hooks instead of the standard hook you and most amateurs use.
But it doesn’t stop there…
You zoom in even closer and see an old-timer rigging a hook and line using a special knot you’ve never seen before. You sit there shaking your head because you just realized that to be a successful fisherman, not only do you have to go where the fish are biting, but you also have to chum the waters and use the right bait and tackle to catch the big ones.
Acupuncture marketing is like fishing.
To catch more fish (acquire new patients) you go where the fish are biting (the Internet.) Then you chum the waters to attract the fish (create engaging ads) and use the right hook and bait (a compelling message on a landing page) to catch’em.
Here’s the best part… Once those prospects who are searching for an acupuncturist in your area become your patients, they are off the market. They stop searching because they already found an acupuncturist. The only question is,
whether that acupuncturist is You.
This is what good marketing is supposed to do. It’s supposed to take prospective patients off the market by booking them in your clinic.
If you’re ready to go fishing for more new patients, and you’re looking for a fishing buddy who knows how to catch’m, contact me today… No fish stories! — I’ll be straight up with you and let you know if I can help you or not.
But don’t wait too long because I only take on one acupuncturist as a client per local area. If you qualify, you’ll get exclusive rights to my lead generation system in your town. Once a geographical location is taken by a practitioner in a local area, it’s closed to everyone else.
If you’ve been struggling to take your practice to the next level and you think I can help you, don’t delay and call me today.
